Left Brain, Right Brain or Both?

April 21, 2015 § Leave a comment

In the book, A Whole New Mind by Daniel Pink, he writes, “The last few decades have belonged to a certain kind of person with a certain kind of mind – computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers.  But the keys to the kingdom are changing hands.  The future belongs to a very different kind of person with a very different kind of mind – creators and empathizers, pattern recognizers, and meaning makers. These people – artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers – will now reap society’s richest rewards and share its greatest joys.”

There are a lot of things that affect this mind shift.  Being inundated in a society with deep, analytical thinkers, material abundance, technology and a lot of “left brain” approaches to life, leaves this new generation wanting something different.  It can leave a person feeling as though something is “missing” from their life.  When I conduct interviews with individuals still in college or recent graduates, I will ask them what it is about our firm that interests them the most.  The most common answer I receive from this group is, “the firm’s commitment to the community and your volunteer activities.”

These answers are coming from individuals who are left brain, often times 4.0 G.P.A. individuals.   Most humans are not wired to be just analytical. A society that has pushed the importance of “left brain” ideas and has flourished under this thinking is now wanting more.  Not only do individuals need to be analytical but they also need to be “right brain” individuals capable of things like empathy, creativity and possess skills like creating meaning.

In a society where businesses are looking  at efficiencies and wondering if someone overseas can do it cheaper or allowing a computer to do it faster, the skillsets that cannot be handled by a computer or perhaps not overseas are the things that are desired by this new generation and our clients.  Having the ability to bring meaning and a personal touch to the product will be the difference in those who are successful and those who are not.

Having high emotional intelligence has never been so important.  The ability to empathize, relate and connect with clients is what will separate businesses. Our high tech abilities will need to be matched with right brain qualities. Our ability to be correct, competent and accurate will be “givens,” however to flourish in the years to come, we will need to also tap into the right side of our brain.  Computers and technology cannot recreate many things that are located on the right side of our brain and those skills will be what separates businesses and people from either being successful or replaceable.  Those who are not naturally “right brained” thinkers can learn how to enhance their skills in this area.  There are classes on becoming more emotionally aware or intelligent and just like with any new skill, it will take time to make this skill feel natural.

Our firm, as a whole, has operated under this philosophy for years which is evident in our long term clients and the decades of success that the firm has enjoyed.  It can make recruiting a challenge when you are in search of individuals who are left brain intelligent and at least right brain aware but in the business of public accounting, that skillset is a must.  We have been blessed over the years to have partners model behavior that displays what this looks like in action. It comes from a root of genuine care and interest in others and it’s a privilege to be a part of an environment like that.

Cindy Wubben
Cindy Wubben

HR Director – McGowen, Hurst, Clark & Smith, P.C.

Taking Care of Our Community

April 9, 2015 § Leave a comment

Next year our firm will be celebrating its 70th Anniversary and I have been privileged to work at the firm for 22 of those years.   I feel I have been fortunate to work here over 2 decades, because during this time I have had the opportunity to see up close and personal, what our firm is all about.  We are so much more than doing tax returns and preparing audits and giving business advice.  Our firm is about our clients, our team members and taking care of the community we live in.

photo 3One of the ways we take care of the community in which we live, is by hosting an annual Blood Drive.  This year the LifeServe Blood Mobile will be pulling into the MHC&S parking lot on May 26th.  We invite our employees, families, clients, neighbors, tenants, vendors, etc.  to join us in donating blood.   While donating blood is important during the entire year, it is always especially important during holidays like Memorial Day – with increased travel and vacations, the need for blood increases as well.

You may already know some of these facts, but it’s always good to be reminded of the importance of donating blood.  (These can also be found on the LifeServe website)

  • One pint of blood can save up to three lives.
  • Only 38 percent of the U.S. population is eligible to donate blood, but less than 10 percent donate annually.
  • One unit of blood can be separated into several components: red blood cells, plasma, platelets.
  • There is no substitute for human blood.
  • The average red blood cell transfusion is 3.4 pints.
  • Every three seconds someone needs blood
  • You cannot get AIDS or any other infectious disease by donating blood.
  • About 1 in 7 people entering a hospital need blood.
  • Females receive 53 percent of blood transfusions; males receive 47 percent.
  • Fourteen lab tests (11 for infectious diseases) are performed on each unit of donated blood.
  • People donate blood out of a sense of duty and community spirit, not to make money. They are not paid for their donation.

photo 2More than 3,000 units of blood are needed each week to maintain an adequate blood supply in our community and to meet rising transfusion demands across the country. In fact, nine out of ten people who live to age 70 will use donated blood during their lifetime.  New, first time donors, as well as established donors, are needed to expand and sustain the donor base.

The entire procedure takes less than an hour, and well, frankly, could anything be more worthwhile?   For more information about blood donation, please check out the LifeServe website. We invite you to mark your calendar and join us on May 26th to be a blood donor in our parking lot at 1601 West Lakes Parkway, West Des Moines.

Please click on this link: https://www.donorsaves.org/index.cfm?group=op&expand=59083&zc=50266 to schedule your appointment on-line, and feel free to call our office at 515-288-3279 with questions.  It will make your day!

Rose Breuss
Rose Breuss
Marketing Director – McGowen, Hurst, Clark & Smith, P.C.

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